The Sacramento Kings Organization, including Sacramento and Stockton staff, dedicated a day recently to calling Kings fans to raise funds for the American Red Cross to help the communities impacted by the devastating fires across California, including the Camp Fire in Butte County.
The Kings, their fans and their partners will donate $75,000 through a combination of efforts. Kings staff made direct contact with over 6,000 Season Ticket Members and Kings fans to raise awareness and drive donations – raising a total of $15,000. To increase the impact, the Sacramento Kings Foundation matched $15,000, the Ranadivé Foundation matched $15,000, Reyes Coca-Cola Bottling matched $10,000, Legends Hospitality collected over $5,000 in point of sale donations and Milagro Tequila pledged $300 per rebound – up to $15,000 – against the Oklahoma City Thunder at Golden 1 Center on Monday, Nov. 19.
“Our hearts and prayers go out to everyone impacted by the devastating and catastrophic fires throughout California,” said Sacramento Kings Owner and Chairman Vivek Ranadivé. “We are committed to continuing to lift up those affected and are thankful for our strong, generous fan base and incredible partners for once again rallying to support all in need.”
“We truly appreciate the generous support the Kings organization and fans regularly provide to the Red Cross and our community members impacted by disasters,” said American Red Cross Gold County Region CEO Gary Strong.
The Camp Fire, located approximately 100 miles north of Sacramento, has incinerated the entire small town of Paradise, reducing homes to rubble and ash. The fire is the most destructive and deadliest wildfire in California history. The fire isn’t expected to be fully contained until the end of November and has spread to over 135,000 acres. Fans interested in donating directly can visit Kings.com/WildfireRelief to make a personal contribution through the team’s ticketing platform.
In the coming weeks, the Sacramento Kings will offer additional opportunities for fans and guests to support communities impacted by the Camp Fire. Golden 1 Center visitors can donate directly at Local Eats stands during concerts, games and events.
The Sacramento Kings Foundation has worked in partnership with the local American Red Cross chapter on many disaster initiatives – including in response to this summer’s Northern California fires and last year’s hurricane relief efforts– and will continue to work with them on future disaster preparedness initiatives that potentially could impact Northern California and the country.
For more information or to donate, visit Kings.com/WildfireRelief.