Two regional fires are being considered among the most destructive in California history. As of Wednesday, Sept. 16, the Valley Fire and Butte Fire have claimed over 800 homes, disrupting the lives of thousands in the community.
Three Sacramento-grown companies are partnering to activate their customer, fan, and viewer bases to help the American Red Cross provide the much-needed resources to provide relief to those who have been displaced by the fires.
Raley’s, the Kings and FOX40 have partnered together to embrace community and accept donations to help support those in need and share the message across the region.
The Red Cross is providing shelter, meals, water, relief supplies, health services, emotional comfort and helping people plan their next steps.
Relief efforts began the day of the devastation and will continue as long as the services are needed. The funds collected will be dispersed equally between the American Red Cross and food bank partners in the affected areas through Raley’s non-profit, Food For Families.
“After a disaster, financial donations are the quickest and best way to get help to the people who need it most,” said Lilly Wyatt, Director of Regional Communications for the American Red Cross. “Financial donations allow us to be flexible in the help that we provide and as an added benefit we can actually purchase items locally, stimulating the economy of the disaster-affected area.
Monetary donations are currently being accepted at all 114 Raley’s, Bel Air Markets and Nob Hill Foods locations. Customers, fans and viewers can also donate funds online at Foodforfamilies.org or directly from their mobile phones by texting ENDHUNGER to 85944.
On Saturday, Oct. 10 at the Sacramento Kings game, all four partners will come together to continue to drive donations, raise awareness, support victims, and recognize the firefighters serving the community.
Chelsea Minor, Raley’s spokeswoman said, “With 80 years of service to our communities, we know the impact community can have in times of critical need. Raley’s quickly activated our stores and joined with our partners at the Sacramento Kings and Fox40 to serve as a community resource for giving to help the victims impacted by the devastation.”
Sacramento Kings VP of Community Impact, Scott Moak, said, “We’re deeply saddened by the tragic events in our community. Extending the #DoGood spirit to our fans and offering them an opportunity to contribute will help victims on the long road to recovery. And on October 10, we’ll rally around these communities and give them the support they need.”
FOX40 NEWS Vice President, News Director Ed Chapuis said: “Our hearts go out to the victims of these wildfires and we are glad we can do something to help. We’ve covered these tragic stories of homes burned and lives lost and FOX40 employees and viewers needed to reach out and help. We feel fortunate to be able to raise money for victims and raise awareness for the tremendous need for relief.”