The American National Cattle Women, Inc. believe that fathers are very special individuals and deserve to be treated as such this Father’s Day.
“Beef for Father’s Day” is an annual promotion offered by the Cattle Women/ CowBelles to encourage families to serve dad his favorite food on his special day.
Father's Day has been chosen by the CattleWomen to demonstrate the industry’s commitment to family values on an annual basis.
Started in 1953, “Beef For Father’s Day” is one of the most popular promotion programs
in the beef industry.
“Beef and Father’s Day are a natural tie-in,” said Merrilee Doss, President of the California CattleWomen. “Not only is beef one of the most popular foods among fathers around the country, but the industry embraces the strength, loyalty and integrity that we like to associate with fatherhood.”
Doss pointed out that today’s beef is highly nutritious. She said that it is considerably leaner than it was 10 or 20 years ago, and there are now 29 cuts of beef that meet government guidelines for lean. Beef contains a high proportion of nutrients compared to calories and is one of the diet's leading contributors of iron, zinc, protein and important B vitamins.
Locally, the San Joaquin/Stanislaus CattleWomen will actively promote “Beef for Father's Day” by donating $250 to the Salvation Army in each county respectively, to be used toward their Father's Day menu.  
The Salvation Army was founded in London England in 1865 and came to America in 1880. Major Darvin Carpenter, Stanislaus County Coordinator, has been with the Salvation Army for 40 years and says beef is a big part of their meal planning.  They
serve over 2.5 million meals annually to low income families, just in Stanislaus County.
Carpenter was recently presented with a $250 at SaveMart Supermarket in Oakdale for use toward this years Father’s Day dinner at the Salvation Army in Modesto.
“The meat department is very busy the week of Father's Day,” says, Alan Borba, Manager of Oakdale's Save Mart. “We're delighted to be part of your promotion.”
The chef for the Modesto Salvation Army intends of reviewing his menu choices before selecting which cuts of beef will best serve the facility. Once decided he will utilize the $250 gift to make the meat purchase.
“They are absolutely fabulous in supporting our community,” Di Kanz, of Stanislaus County CattleWomen Beef Promotion said of the area Supermarket.
Their kind of like an unsung hero,” she added. “Our butchers go above and beyond in their cuts and all they do for the community.”
Kanz also shared that while has been an ongoing promotion for the organization, it is the first time the area chapters have participated.
“It’s something the state really got behind, this year,” she said. Adding that each county found a way to adapt the promotion to best serves its community.
In San Joaquin County the Cattlewomen collaborated with Darwin Houston, a 24-year employee and Meat Manager of the Young’s Payless IGA Market in Lockeford, Envoy Dan Williams of the Salvation Army and Douglas Clinkscales of Hope Harbor Shelter both in Lodi.  
Together they selected Choice Harris Ranch Ground Beef for the Beef for Father’s Day Promotion as they stated it tends to go farther as well as the simplicity and versatility of preparation. Through the Lodi Salvation Army the Hope Harbor Family Shelter in Lodi prepares community meals for over 200 people 365 days a year.