Save Mart Supermarkets is partnering with local food banks to hold the annual “Peanut Butter Roundup” in its 83 stores throughout California and Northern Nevada. To give the campaign a boost, Jif peanut butter and Smucker’s jelly are each offering a Buy One/Give One promotion, making it easy for shoppers to participate. Every time they buy one jar of peanut butter or jelly, they get another one free to donate. This year, Save Mart is also adding its private label brand, Sunny Select, as part of the Buy One/Give One promotion. Sunny Select products provide comparable quality to consumers when compared to name brands, but at lower prices. The free item must be the same brand as the purchased one.
Collection barrels are located in the checkstand area to place donations. Last year, Save Mart and its sister store, Lucky, collectively received 10 tons of peanut butter during a similar drive, enough to make a quarter-million sandwiches.
For the second year in a row, the “roundup” feature will be made available at the cash register. In addition to the Buy One/Give One option, shoppers can roundup their grocery tab, and 100 percent of the change will benefit local food banks. That portion of the campaign raised nearly $10,000 in 2016.
The Peanut Butter Roundup is meant to raise awareness of the struggles many families experience during the summer break when their kids have no access to school meals. According to the California Association of Food Banks, one in four of the state’s children goes to bed hungry each night. That’s 2.3 million kids. This campaign helps fill the gap by stocking the pantries of local food banks. Peanut Butter makes for a perfect donation because it’s high in protein, shelf-stable and kids enjoy it. Shoppers are being encouraged to use #PeanutButterRoundup on social media to post pictures or brag about donations to help the cause.