Family-owned and proudly serving Oakdale for generations, Haidlen Ford was recently recognized with two of Ford Motor Company’s distinguished honors: the 2025 Ford President’s Award and the True Blue Award. Together, these awards recognize the dealership’s commitment to delivering an exceptional customer experience, operational excellence, and outstanding performance.
The 2025 Ford President’s Award is one of the highest honors presented annually to Ford and Lincoln dealerships. Reserved for an elite group of dealers across the nation, the award recognizes dealerships that have demonstrated exceptional achievement in customer satisfaction throughout 2025. Recipients are selected based on customer survey responses measuring satisfaction in both vehicle sales and service.
In addition to the President’s Award, Haidlen Ford also received Ford’s True Blue Award, recognizing the dealership’s dedication to operational excellence, customer-focused performance, and commitment to upholding Ford’s high standards. Receiving both honors in the same year reflects Haidlen Ford’s unwavering commitment to providing an outstanding ownership experience for every customer.
“Earning these awards is a reflection of our entire team’s commitment to delivering an exceptional experience to every customer who walks through our doors,” said Erich Haidlen, owner of Haidlen Ford. “I couldn’t be more proud to receive this recognition, especially because it comes directly from the people who matter most—our customers. Their trust and loyalty made these achievements possible, and we’re incredibly grateful for their continued support.”
These recognitions come during a milestone year for Haidlen Ford. In 2026, the dealership celebrates 71 years as a Ford Motor Company dealership, 40 years of partnership with Ford Credit, and 65 years as a trusted AAA Roadside Assistance Provider. For more than seven decades, Haidlen Ford has proudly represented the Ford brand while serving generations of families throughout Oakdale and the Central Valley. For more than six decades, motorists throughout Oakdale and the surrounding communities have relied on Haidlen Ford for dependable roadside assistance and trusted automotive service. Together, these longstanding partnerships reflect Haidlen Ford’s unwavering commitment to quality, integrity, and serving its community with excellence.
Established in 1998, the Ford President’s Award recognizes dealerships that consistently exceed customer expectations while upholding Ford Motor Company’s highest standards for customer service and satisfaction.
For the Haidlen Ford team, these awards and milestones represent more than accomplishments—they reflect decades of dedication to serving the community with honesty, integrity, and exceptional care. As a family-owned dealership, Haidlen Ford believes every customer should be treated like a neighbor, and that philosophy continues to guide every interaction, from the showroom to the service drive. Whether customers are purchasing a new vehicle, servicing their current one, or simply seeking trusted automotive advice, Haidlen Ford remains dedicated to delivering a dealership experience that puts customers first.
Built on a foundation of trust, integrity, and exceptional customer service, the dealership has earned a reputation for treating customers like family. Haidlen Ford continues to uphold its commitment to excellence while providing new Ford vehicles, quality pre-owned inventory, expert service, genuine Ford parts, Collision Center for all makes and models, and a customer experience that has become a hallmark of the dealership.
