On Saturday, consumers across the nation celebrated the small businesses that are the backbones of our communities, as Small Business Saturday completed its seventh anniversary. According to the Post-Small Business Saturday Consumer Insights Survey from the National Federation of Independent Business (NFIB) and American Express, a record 112 million consumers shopped on Small Business Saturday, marking a 13 percent increase over 2015. Additionally, awareness of Small Business Saturday reached 72 percent, slightly above the 70 percent recorded last year.
Other key insights from Small Business Saturday this year include:
More than 6,700 Neighborhood Champions around the country rallied local businesses and created events and activities in their communities, a 63 percent increase over 2015;
A total of 288 Federal Officials and Agencies showed support for Small Business Saturday through posts on social media;
Some 480 organizations signed up to support the nationwide initiative through the Small Business Saturday Coalition.