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Tractor Supply Enters Partnership For Television Show

POSTED September 4, 2012 2:24 p.m.

 

Rural property owners never have a shortage of projects on their to-do list. With this in mind, Tractor Supply Company and GRIT magazine will team up to share their rural know-how in the new television show, “Tough GRIT.”

The weekly 30-minute program is airing Mondays at 7 p.m. ET, on RFD-TV with an encore showing Tuesdays at 9 a.m. ET. Viewers can also watch episodes at ToughGrit.com once they’ve aired on RFD-TV as well as related articles and information on the show topics. The program debuted on Sept. 3.

“Tractor Supply has been supplying expert, seasoned advice for more than 70 years, and this show is a great platform to demonstrate how we can help you tackle the challenges of the Out Here lifestyle,” said John Wendler, Tractor Supply Senior Vice President of Marketing. “The featured projects offer tried-and-true advice from our in-store experts in a way the whole family will enjoy watching.”

Tractor Supply store managers from across the country and GRIT Editor in Chief Hank Will share project instructions, tips and product suggestions. Each of the show’s 26 episodes mixes information, humor and competitive challenges to help viewers tackle common DIY projects. Topics range from mending different types of fence to loading cattle and shearing sheep.

The experts also advise contestants during two challenges related to the episode’s topic. Each week, Team Tractor Supply squares off against Team GRIT, with the teams judged by hosts Caleb Regan and Shannon Reilly on efficiency, accuracy and safety. The winner of each challenge earns a $500 gift certificate to Tractor Supply.

The show further broadens the partnership between Tractor Supply and GRIT, which has included print ads, digital campaigns and content sharing. In addition, Tractor Supply has worked with several of its suppliers – including Cub Cadet, Husqvarna and Hobart Welders – to use their products in the episodes.

“We’ve worked together for years serving the almost 30 percent of Americans who live outside the urban market, Tractor Supply with ‘must-have’ products and GRIT with trusted ‘how-to’ content,” said Bill Uhler, general manager for GRIT. “We see this as a great opportunity to bring both missions together and give our consumers a fun new way to engage with us.”

RFD-TV is carried on DirecTV (channel 345) and Dish Network (channel 231) and most major cable providers. Visit www.rfdtv.com to find local listings. “Tough GRIT” updates can be found on the show’s Facebook and Twitter pages.

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